Prepared for Downtown Social

What it would cost.

One price, no surprises, and no charge for the concept you have already been clicking through.

The build

$1,000

One time. Half to start, half when it goes live.

Everything below is inside that figure. Twelve things, one price, and nothing to add on afterwards.

The three spaces written out in full, with capacities, furniture, lighting and what comes with each one
Your published rates on the page itself, the Saturday minimums, the hourly Sunday and weekday rates, the Speakeasy wedding package and the business rates
The six questions you answer most often, alcohol, food trucks, music, tents, moving a date and parking
All ten kinds of event you host named in one place
The description that Google prints under your name, rewritten and proofread
A social preview image sized for the shape Facebook, Instagram and iMessage actually crop to
One layout that fits the screen it lands on, built for a phone first, then a tablet, then a desktop
Structured data giving Google your address, your phone number and your capacity, so a search result can carry them
Your own photographs throughout, from your site and your own social accounts
Your phone number and your email one tap away from any point on the page
Launched on downtown-social.com, the domain you already own
Yours outright, with no monthly fee attached to the build

Care plan, optional

$50 a month

Or $500 a year if you would rather pay once.

Hosting, the security certificate and software updates handled
Backups, and monitoring so you know the site is up
Rates and packages updated whenever they change
Thirty minutes a month of other changes, hours, photographs, a new offering
New photographs from recent events dropped into the gallery
A check-in every quarter
No contract. Stop any time

If you would rather skip it, that is completely fine. The site is still yours and it still works. You would just handle the hosting and the updates yourself.

The terms

Simple, and yours.

You own all of it: The site, the code, the domain, the content. If you ever want to take it somewhere else or hand it to someone else, you can, and I will help you do it.
No lock-in: The care plan is month to month and optional. Nothing about the build depends on you keeping it.
Your current site: It stays exactly where it is and keeps working until you have seen the new one and told me you are happy with it.
The concept is free: What you have been clicking through cost you nothing and comes with no obligation, whatever you decide.

Worth understanding either way

What changing one thing actually takes.

The care plan is optional and it stays optional. Before you decide, here is a Saturday rate going up, which is the change your site will need most often.

{
  name: "Weddings in the Speakeasy",
  lines: [
    { when: "Wedding package, 40 guests or fewer", price: "From $1,950" },
    { when: "Add the Traditional Room", price: "Additional fee" },
  ],
  note: "Includes the bridal suite and a serving space that doubles as a room for the groom.",
},

Set up the project on your computer
Find the right one of the 13 code files
Edit it without breaking the syntax
Run it locally to check
Commit and push
Wait for the deploy, then check it live

The accounts come to about $20 a month, and I would sooner say so plainly. What costs is that those six steps happen every single time, because a site built this way has no admin screen behind it.

Freelance web developers in the United States run $50 to $150 an hour, and the middle of that is around $85. At that rate the half hour of changes in the plan is worth roughly $42 on its own. Put the accounts and the half hour together and you are at about $62 a month before anybody has thought about backups, uptime or renewals. That is what the fifty is for.

Rates move, packages change, and photographs from last month's wedding are the best marketing this venue has. Run it yourself if you would rather, and I will hand over every account and walk whoever takes it through all six steps.

The accounts, and what they cost

Hosting, Vercel Pro
Their free tier is for personal, non-commercial projects, so a business needs the paid one.
$20 a month
Code repository, GitHub Free
Free for one person, genuinely.
Nothing
Security certificate
Issued and renewed automatically every ninety days.
Nothing
Domain renewal
You already pay this, and it does not change either way.
About $20 a year

How it goes

Four steps, about two weeks.

Nothing starts until you have said so, and nothing goes public until you have seen it on your own phone.

01
You say go, and tell me anything on the concept you want changed. That is the part I need from you, and it is the part that holds everything else up.
02
You confirm the rates and the policies. Those are the parts that go stale, and I would rather publish what is true this season.
03
I build it out, drop in the photographs you want featured, and point your own domain at the new site.
04
You look at it on your own phone and tell me what to change. Your current site stays up until the moment you are happy.

A note from Kate

There is a speakeasy, a room with the original 1890s floors, and a courtyard wall painted with roses, all inside one building on Lowry Street. That is a rare thing to have in a town this size, and it is what made the concept easy to build. Every photograph on it came from you.

What I am proposing is the same venue, put where people go looking for it. Your rates on the page. The six questions answered once, in plain words. A site that behaves the same on a phone at a red light as it does on the laptop at the kitchen table.

Click through the concept and pick it apart. If the direction is wrong, tell me and I will not be offended. If it is right, we can have it live in about two weeks.

Kate Parker, She Thrives Software Consulting
(209) 815-0827
kateparker@shethrivesmarketing.com

Pick a time with Kate See what changed Back to the concept

The live site today is at downtown-social.com.